We at New Mags are super excited to welcome Hugo & Bella in the New Mags family, and we hope that you will love their essential products as much as we do!
Read about their story under the picture.
THE START OF SOMETHING BIG
It was 2008. Hugo was living in London doing a very sensible corporate job. When Bella walked into the office and changed the game forever. A girl can do that to a guy.
Like most relationships in their early stages there was a fair bit of showing off, trying to outdo each other with little gifts. Only Bella was annoyingly good at it.
These gifts ranged from persuading the pizza guy to write 'get well soon Hottie' onto the box when Hugo was too ill to leave his flat, a custom made bright yellow umbrella - to stand out against a sea of black ones - to the perfect little grooming kit to accompany a surprise weekend away to Berlin; Bella always nailed it. Which got us thinking... and in 2012 Men's Society was born and we put Bella’s gifting skills into action full time.
Like a lot of businesses, it was founded and created at the kitchen table. Ambitions were dreamt around it, ideas sketched on it and product made at it. The business has grown (along with their family) and now they work with some of the top retailers in the world but still make everything by hand, in Britain and is of course super proud of that. Although they may have out grown the original table, they still hold the same dreams, drive and attention to detail that they had at that kitchen table all those years ago.